Surprising Facts about Google Analytics
Four cases of GA doing things differently from how you might expect: around time on page, revenue attribution, sequence segments, and goal funnels.
Category: Analytics
The Mysteries of Sequence Segments
In which we explore the fine details of Google Analytics hits you need to know to confidently use the “immediately followed by” option in a sequence segment.
Goals goals goals
30+ options for Google Analytics goals and guidance on choosing the right goals for your site.
Sending Enhanced Ecommerce data on pageview without a hard-coded datalayer
A long title for a short post about reading from a custom GTM variable as though it were the datalayer.
Google Analytics: Simple RegExp for Advanced Filtration
A non-developer-oriented introduction to regular expressions (abbreviated RegExp or regex) for more flexible filtration in Google Analytics.
Adding URL parameters with Google Tag Manager: Don’t be too literal
A quick reminder about adding information to pageviews.