Surprising Facts about Google Analytics
Four cases of GA doing things differently from how you might expect: around time on page, revenue attribution, sequence segments, and goal funnels.
Tag: Google Analytics
Goals goals goals
30+ options for Google Analytics goals and guidance on choosing the right goals for your site.
Sending Enhanced Ecommerce data on pageview without a hard-coded datalayer
A long title for a short post about reading from a custom GTM variable as though it were the datalayer.
Google Analytics: Simple RegExp for Advanced Filtration
A non-developer-oriented introduction to regular expressions (abbreviated RegExp or regex) for more flexible filtration in Google Analytics.
Adding URL parameters with Google Tag Manager: Don’t be too literal
A quick reminder about adding information to pageviews.
Google Analytics add-on for Google Sheets: my notes
The advantages, some things I didn’t find in documentation, and some links and examples (featuring Google Sheets magic). This is not a self-contained tutorial, but has a lot of information I had to gather from many sources or learn by trial and error.